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Texting Lingo 4 Business is : (

November 28, 2012

SMS, tweets and texting are leading the way towards revolutionizing efficient communication in the business world today, but they may also be held responsible for the demise of proper grammar and the English language as we know it.

The very nature of texting and tweeting encourages shortcuts and abbreviations. The mobile smartphones on which we type our messages are small by design and SMS only allows 160 characters. Tweets allow 140. Some commonly used abbreviations such as “LOL” are clever and cute and widely accepted by grandmothers, business owners and teenagers alike. Although we may use abbreviations in our personal conversations while texting, these minute acronyms and symbols should be avoided when communicating to prospective clients and business partners. (See chart below for main offenders.)

Using abbreviations while conducting business can often lead to mistakes and misunderstandings. The main component to providing good service is good communication. If your prospective client doesn’t know what you are saying, chances are they won’t ask you to elaborate. They will simply choose to do business elsewhere. Another risk you take by using abbreviations is poor perception. Abbreviations are used almost exclusively when teenagers text one another.  If a client you have not met face to face receives messages using alternative texting lingo, they may assume there is an inexperienced business person or even a teenager on the other end. Avoid abbreviations unless you are positive it is familiar to both of you and used regularly. NYC instead of New York City, would be acceptable. “GR8 2 C U AGN” instead of “Great to see you again,” not so much. Young entrepreneurs in the world of technology are common but can inadvertently  seem green or immature when it comes to business acumen and knowledge if they take the task at hand too lightly.

Texting saves time, so why not use that time to write well constructed text messages? Always opt for good grammar first. Good business will always remain in the realm of proper etiquette and grammar. At meetings, make eye contact, have a firm handshake and dress appropriately. When communicating via text or email, use the same protocol. Be sincere, use correct spelling and refrain from being too casual. If you aren’t sure how to spell something, take a moment and look it up. Learn something new. The English language is full of dynamic and descriptive words that can get your message across succinctly and intelligently. Harnessing the power of words may make the difference between a successful SMS campaign or losing a client. If you need to shorten your message, delete unnecessary adjectives and adverbs and try again.

This simple suggestion is an opportunity to rise above your competition. Skills such as spelling, grammar, punctuation and flow are still sought after by established corporations. Although the younger generation has an advantage of growing up with technology skills, if they lack basic English skills it will keep them from succeeding. Writing and expressing ideas successfully will ensure your business skills stand out among others and will be the key to your success. In a world where using words is a dying art, you can rest assured there’s not a dying appreciation for eloquence.  Image

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